ANZ WWDC 2006 Preview
Today, I went to the Australia/New Zealand preview of the upcoming Apple’s World Wide Developer Conference (WWDC) in Sydney. At this ANZ presentation, you will hear about Apple’s business and find out more about WWDC 06. Before I continue, I’d like to announce that the attendees to the WWDC Preview did not get an early peek at Mac OS X (10.5) Leopard. Steve Jobs will be the only person to announce Leopard to the world.
The first speaker at the event was Tess Collins of Apple Developer Relations. She explained how software developers could market and distribute their Apple related products. Some of the marketing technique you can use to promote your products are PR (e.g., media, analysts), events (e.g., Macworld, WWDC, etc), Online (e.g., Mac OS X Downloads page, Macintosh Product Guide, .Mac, 3rd party sites such as versiontracker.com, etc). She also explained how you can distribute your product through Apple’s Retail store / Online store, the product requirement, and packaging requirement.
The second speaker at the event was David Colville. David works as Technical Director of Key Options Technology, who specialise in IT services to the Education and SME markets. Today, David explained the challenges he faced providing Mac-based solutions, and his experience visiting past WWDC events.
The Apple Developer Relations will be touring around Australia and New Zealand throughout the rest of this month. If you happen to be in Australia and New Zealand, you might want to consider coming to this event if you or your company plan to release a software for Mac.
I know someday I will be visiting Macworld or WWDC in San Francisco, just not this year.
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